The United States in 2008 was at the culmination of a process of transformation that begun years earlier and in which, as never before in history, the citizen had the last word. It is not just a political change, or the moment when, for the first time in history, an African American won the presidential elections. Obama's victory in the US presidential election was in line with the campaign's motto: Change. Winds of change for a new era in history, the economy, culture, society and in the individual, now citizen and user of a reality 2.0, where in recent years we has lived with a flood of news which make the present moment one of the most convulsive and effervescent in communication. In this sense, the changes experienced in the last two years exceed those experienced in the last forty.
John Caldwell in Convergence Television: Aggregating from and repurposing content in the culture of conglomeration utilizes the term “Television-Net”. Such term is essential to understand the structure of the new social logic in general and the consumption of Internet and audiovisual in the network in particular, where, in the beginning, new information technologies were developed in the context of technological optimism.
Internet and the consumption of television and entertainment through the network in particular, have been a decisive step in the history of humanity where the complex scenario is made up, among others, new players - the user himself and the new models of consumption - and new business models, where the threat of "cannibalization" questions traditional media.
Anyone, anywhere, anytime constitutes this new reality in which the Internet implies a qualitative change and new forms of social relation, that somehow, end with the relations of proximity. On this new logic of social organization, the television networks find new opportunities where leisure occupies a prominent place. On this new logic of social organization, the television networks find new opportunities where leisure occupies a prominent place.
Now, its not a matter of whether individual are watching television but rather how they are watching it. Also, with the capacity of an “on-demand” feature with applications like Netflix, hulu, amazon, etc perhaps the “Television-Net that Caldwell refers to might be now considered television 2.0. The new user or digital viewer, first of all, participates, thinks, produces, recommends or downloads in a new way of understanding the medium.